PagoMed Website Design
Pagomed Personal GmbH is a German staffing agency in healthcare (“Personaldienstleister im Gesundheitswesen”) focused on finding jobs for medical professionals and matching them with facilities. Their site supports both care professionals seeking jobs and institutions needing staff. The tone is caring, flexible, trustworthy.
Client
Confidential
Service Provided
Web Design
The Goal:
The main goal is to attract medical / nursing professionals to apply for jobs, and simultaneously attract institutions looking to hire qualified staff. The site needs to build trust, communicate flexibility, fair employment, and ease of application. The call-to-action (“Jobs entdecken”, “Personalanfrage”) prompts both target groups to engage.
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The Challenge:
Balancing information for two very different audiences (healthcare workers vs facilities) without confusing them. Making job search / application process intuitive, with minimal friction. Conveying empathy, trust, and professionalism in design (important in healthcare staffing). Ensuring clear navigation, accessibility, and responsive design so users on mobile or less tech-savvy devices feel comfortable.
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The Result
The redesigned site clearly segments into user paths (caregiver vs institution), making both sides feel addressed. Visitors find jobs fast and know where to apply or inquire as an employer. The empathic language helps build trust, likely improving application rates. Navigation is cleaner, fewer steps to perform key actions (view jobs, contact). Overall UX is more focused, approachable, and conversion-friendly for both target audiences.
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